Course Competencies:

Upon successful completion of the course, the student should be able to:

 

Demonstrate craftsmanship (organization, neatness, precision)

• Exercise attention to detail

Develop, analyze, and refine creative concepts from initial idea as thumbnail sketches to final product

• Develop a design project from conception to completion

• Use the elements and principles of design in layout composition

• Develop an understanding of publication design that deals with the components of typography, hierarchy, grid, sequence, and spreads

Select and apply appropriate visual elements

• Apply advanced principles of color theory

• Skillfully apply principles of design, composition, and visual hierarchies

• Design with type in layouts

• Use photographs, illustrations, or information graphics effectively

• Apply principles of composition and layout

Recommend and apply creative typographic solutions to design problems

• Select appropriate typefaces, leading, kerning, and style for various usages

Apply appropriate software solutions to design problems for varied media

• Determine the correct software application for the assignment

• Utilize different techniques and approaches to creating imagery other than stock photography to apply to graphic collateral

• Demonstrate proficiency in the use of advanced style sheets and proper design execution in layout software

Prepare files for output for the appropriate media

• Discuss the needs of the printing industry in the preparation of files

• Prepare files for delivery to service bureaus, printing companies, and other production resources

• Apply methods of controlling a variety of print production operations including file preparation, image preparation, font, and file format management

Apply professional principles and techniques of electronic file preparation 

• Develop production plans, budgets and schedules for print projects

• Compare printing papers and other substrates based on project specifications and general press and production capabilities

• Demonstrate principles of color management for computer print production applications

Define and apply design terminology according to industry standard

• Explain the relationship between various technologies and the print production activities they perform

Demonstrate typography applications using technology 

•     Distinguish between traditional and computer based type

•     Investigate alternative forms to digital type - altered, handmade as well as the design of typefaces

•     Apply digital typographic solutions appropriate to the design goal

Textbook(s): There is no assigned text. All test and projects will be taken from daily notes and in MOODLE. Students will be required to keep a journal notebook and process book, as well as portfolio of all project work.